Episode: 178

Hate Marketing As A Yoga Teacher? Discover Authentic Ways to Grow Your Practice—Without Feeling Salesy

Marketing as a yoga teacher can feel awkward, overwhelming, and sometimes even inauthentic. If you’ve ever struggled to put yourself out there, you’re not alone! In this insightful episode, I sit down with Alexandria Crow to explore authentic marketing strategies and boost your visibility—without compromising your values. Discover why so many instructors hesitate to promote themselves, how to reframe your mindset, and practical tips to create meaningful content that connects with your ideal students.

We also dive into the challenges of social media for yoga teachers:

  • Why the yoga world struggles with marketing and common pitfalls to avoid
  • How to use platforms like Instagram strategically (beyond vanity metrics)
  • Setting healthy boundaries and staying true to your practice while engaging online
  • Simple steps for consistently reaching the right students and building genuine relationships

If you’ve been putting off marketing because it feels unnatural or salesy, hit play—this conversation is packed with game-changing insights that will help you share your yoga offerings more confidently, authentically, and effectively.

Yoga Marketing Episode Highlights:

  • Developing a healthier mindset toward marketing as a yoga teacher.
  • The role of social media in yoga teaching—necessity or optional tool?
  • Practicing yoga’s principles when navigating online visibility.
  • Seeking validation from meaningful engagement rather than social media metrics.
  • Finding the right balance between personal and professional content on social media.
  • Actionable steps to improve marketing as a yoga teacher.
  • Overcoming the fear of online judgment and self-doubt.
  • Key considerations when creating social media content for yoga teachers.
  • The importance of focusing on impact rather than influence in yoga marketing.
  • Adjusting mindset and expectations to align with the evolving social media landscape.
  • Common misconceptions about marketing and social media success in the yoga industry.
  • Final insights and advice for yoga teachers looking to market themselves effectively.

Resources and Links Mentioned:


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Featured Guests

Alexandria Crow

Alex Crow is an internationally respected teachers’ teacher who leads trainings and workshops around the world. In her in-person continuing education workshops, online DeConstruct to ReConstruct Course, Yoga Physics mentoring program, and 300-hour teacher intensive, Alex untangles common misperceptions and limiting beliefs around yoga. Alex helps teachers better understand the history and philosophy that underpin a yoga practice, as well as the physical mechanics of the body and how to apply that knowledge to asana. All of her teaching is grounded in the idea that group classes should be accessible and sensitive to all.


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